My friend Brandon Davis is a whiskey drinking, pedal spinning, bearded adventurer. He started a blog named Dapper Cyclist to record his travels, gear choices, and style. We worked together to create brand to unify the blog, referencing the action Brandon gets himself into when he rides out into the wilderness. I created a logo, secondary logo, and pattern for him to utilize on various forms of social media as well as on a custom bicycle jersey. One pattern references the mud splashes from dirt tracks and trail rides, and the other spinning wheels, pedals, and topographic maps. The simple triangle makes for a versatile mark that alludes to mountains and enjoying the climb.